Oh hey there, I’m peter.
I was born in Honolulu (no, I can’t surf), schooled in L.A. (no, I’m not vegan), and now living in Seattle (yes, I’m cold).
I’ve worked on just about everything, from videos to banner ads to vending machines that get paid in tweets. You name it, I’ve been up until 2am working on it, obsessing over every last period and pixel. Because every ad has the potential to be great, to be more than just an “ad”. And I won’t stop until it is.
Hopefully my portfolio reflects that. If you think so, we should talk:
(808)221-0111
Resume
Contracting - Seattle
Senior Copywriter
February 2024 - Present
Contract copywriting for Amazon and Wong Doody.
Clients: Amazon Workforce Staffing, Hatch LLC
Chapter & Verse - Seattle
Senior Copywriter
December 2022 - September 2023
Revolutionized Meta’s corporate training program by creating an episodic video series that was so popular, employees hosted watch parties and wrote fan fiction (yes, really). Also developed internal communication campaigns for Netflix and Microsoft.
Clients: Meta, Netflix, Microsoft
Saatchi & Saatchi - Seattle
Freelance Writer
August 2021 - November 2021
Led the concepting and copywriting for T-Mobile’s professional sports partnerships— developing video, radio print, and web creative for national campaigns.
Client: T-Mobile
VMLY&R - Seattle
Senior Copywriter
September 2019 - March 2021
Developed social media brand voices for Intel, Mazda, and Beef. It’s What’s for Dinner. Also concepted, wrote, and produced original video content to increase engagement.
Clients: Intel, Mazda, Beef. It’s What’s for Dinner.
Rauxa - Seattle
Senior Copywriter
June 2017 - June 2019
Lead writer on Alaska Airlines and Amazon Advertising. In under 18 months, my team and I went from accepting a single project assignment from Alaska to becoming the brand’s loyalty AOR. During that same time, we also grew a single Amazon email assignment into a $1MM+ account.
Clients: Alaska Airlines, Amazon Advertising, Seattle Sounders, TGI Fridays
Rauxa - Costa Mesa
Copywriter
June 2014 - June 2017
Made the terrifying, thrilling, humbling leap to Creative. Concepted and launched campaigns for the first premium Gap credit card. Also, revamped the Verizon brand voice through innovative CRM campaigns. Clients: Gap Inc., Verizon, Allergan, AAA
Clients: Verizon, Gap Inc, Allergan, AAA
TBWA\Chiat\Day - Los Angeles
Senior Account Executive
June 2010 - June 2014
Spearheaded integrated campaigns and video shoots for Nissan. I also wrote a few lines that made their way into the final spots. Then I wrote a few more lines. And then a few more—and more, and more, until I wondered: “shouldn’t I be getting paid for this?”
Client: Nissan North America
RPA
Account Coordinator
November 2007 - June 2010
My first foray into the ad world. I learned how to talk clients down from a roof, how to trick lawyers into approving scripts, and all the other stuff you can’t teach in a classroom. I also discovered that you shouldn’t cook turkey bacon in an office microwave (that’s a private conversation).
Clients: American Honda, Mandalay Bay, Pentax
Education
University of Southern California
Bachelor of Science, Marketing